Post by account_disabled on Nov 25, 2023 11:35:15 GMT 2
From the brief, we extract the most important analytical needs, as well as marketing goals and assumptions. STAGE. Once we have complete information, we move on to building an analytical strategy. The document being created is intended to serve as documentation of events, present operational processes and indicate development directions. After discussing and accepting such a data collection plan, we move on to configuration. STAGE. Configuration concerns setting the most important functions of the service, e.g. GA.
The setup process is similar to implementing Google Universal Analytics and takes a similar amount of time. In some cases, however, more advanced solutions should be introduced using Google Tag Manager. Then the implementation of GA is more timeconsuming. STAGE. The final step is implementation by GTM. Most often, the Email Marketing List entire website is measured using the data and events layer. All activities in this area are based on previously prepared documentation, i.e. analytical strategy. It can't be simplified. If your project is a squeeze page with a form, this strategy will be very simple and quick to prepare. However, in the case of ecommerce, it will contain a correspondingly larger number of types of events that need to be analyzed.
Unfortunately, for some people, the implementation of GA is associated only with the last two stages, i.e. GA configuration and uploading the most important events in GA. Without a plan and no idea for further development of the project. This approach has many consequences. In the worst case, the GA and GTM services will have to be configured from scratch, and in other cases, a lot of poorly designed events and tags will have to be corrected. Most often, this will involve additional costs. This should be remembered when starting to implement analytical tools.
The setup process is similar to implementing Google Universal Analytics and takes a similar amount of time. In some cases, however, more advanced solutions should be introduced using Google Tag Manager. Then the implementation of GA is more timeconsuming. STAGE. The final step is implementation by GTM. Most often, the Email Marketing List entire website is measured using the data and events layer. All activities in this area are based on previously prepared documentation, i.e. analytical strategy. It can't be simplified. If your project is a squeeze page with a form, this strategy will be very simple and quick to prepare. However, in the case of ecommerce, it will contain a correspondingly larger number of types of events that need to be analyzed.
Unfortunately, for some people, the implementation of GA is associated only with the last two stages, i.e. GA configuration and uploading the most important events in GA. Without a plan and no idea for further development of the project. This approach has many consequences. In the worst case, the GA and GTM services will have to be configured from scratch, and in other cases, a lot of poorly designed events and tags will have to be corrected. Most often, this will involve additional costs. This should be remembered when starting to implement analytical tools.