Post by account_disabled on Dec 30, 2023 6:52:31 GMT 2
Madrid Content School is a new school that comes to respond to the need that the sector had for specific training specialized in Branded Content and is aimed, fundamentally, at professionals in the creative industry with a desire to reinvent themselves and learn how Branded can be done. Creative and effective content: from creative directors and planners, to advertisers, producers and creators. Those responsible for the Madrid Content School project are the renowned professionals, Jon Lavin and Borja Prado . Jon, after a fruitful career in agencies such as Ogilvy, Contrapunto, DDB, Villar-Rosás, Cyranos and McCann, is currently a professor at different universities and creative manager of Bijoux, a creative production company specialized in Branded Content. For his part, Borja has a successful career in agencies such as BBDO, LOLA and FCB, and, simultaneously with his work at Madrid Content School, he develops his career as a freelance Brand Strategist, always seeking to build brands beyond the traditional formats.
With an initial team of seven people, both aspire to turn the Madrid Content School into the educational benchmark for Branded Content in the Spanish-speaking world . “ This school will provide you with the knowledge of the best professionals in Phone Number List brand creation , along with the talent of content creators who captivate large audiences,” explains Jon Lavín, co-director of Madrid Content School. “ Continuous training is already key in many professions and we believe it should also be part of our industry .” From the school we want to offer an educational proposal that allows people to acquire new knowledge and take on new work challenges,” says Borja Prado, co-director of Madrid Content School. Thus, Madrid Content School is born with the Master in Creativity and Effectiveness in Branded Content , which will begin on March 22 in online format, where the best professionals will be in charge of guiding students through the most relevant aspects of Branded Content.
Key topics such as strategy, creativity, production, promotion, dissemination and measurement of the different formats will be developed to offer a complete vision to the student. The talent that brings together the teachers of this school in this first edition is impressive and includes creators of the stature of Daniel Sánchez Arévalo , Ray Loriga , Borja Cobeaga , Jaume Balagueró , Carles Valdés or Andrés Rodríguez , along with names like Gonzalo Madrid , Toni Segarra , Roberto Lara , and Eva Santos and Javier San Román , among others. More than 70 professionals who will teach everything they know about Branded Content in this master's degree. The school has the support of the creative industry associations of our country such as the Creative Club, the Branded Content Marketing Association (BCMA) or the APG , among others, whose members will have exclusive benefits.
With an initial team of seven people, both aspire to turn the Madrid Content School into the educational benchmark for Branded Content in the Spanish-speaking world . “ This school will provide you with the knowledge of the best professionals in Phone Number List brand creation , along with the talent of content creators who captivate large audiences,” explains Jon Lavín, co-director of Madrid Content School. “ Continuous training is already key in many professions and we believe it should also be part of our industry .” From the school we want to offer an educational proposal that allows people to acquire new knowledge and take on new work challenges,” says Borja Prado, co-director of Madrid Content School. Thus, Madrid Content School is born with the Master in Creativity and Effectiveness in Branded Content , which will begin on March 22 in online format, where the best professionals will be in charge of guiding students through the most relevant aspects of Branded Content.
Key topics such as strategy, creativity, production, promotion, dissemination and measurement of the different formats will be developed to offer a complete vision to the student. The talent that brings together the teachers of this school in this first edition is impressive and includes creators of the stature of Daniel Sánchez Arévalo , Ray Loriga , Borja Cobeaga , Jaume Balagueró , Carles Valdés or Andrés Rodríguez , along with names like Gonzalo Madrid , Toni Segarra , Roberto Lara , and Eva Santos and Javier San Román , among others. More than 70 professionals who will teach everything they know about Branded Content in this master's degree. The school has the support of the creative industry associations of our country such as the Creative Club, the Branded Content Marketing Association (BCMA) or the APG , among others, whose members will have exclusive benefits.