Post by account_disabled on Mar 11, 2024 7:32:03 GMT 2
IBM's report on the world of media is thought of as a noir screenplay . The current scenario, in which however it is not clear who the good guys are and who the bad guys are, is described along two lines: the origin of the content (produced by professionals or users) and the type of distribution platform (proprietary or open). From their intersection, 4 different business models emerge: Traditional Media: companies that produce and distribute content created by professionals, such as Walt Disney and Paramount, according to IBM, will earn $340 billion annually by 2010 Walled communities : i.e. closed communities like Facebook and NTT DoCoMo accessible only to their users or only from specific platforms.
IBM estimates future annual revenues of $240 billion New Platform aggregation : These India Mobile Number Data are platforms, like YouTube, that benefit from user-generated content. Expected annual revenues by 2010 of $50 billion Content hyper-syndacation : a business model in which content produced by professionals is made available to everyone ( BBC iPlayer is mentioned , but the new experiment by La7.it is interesting ). An area yet to be discovered, which is estimated to produce only $25 billion in annual revenue. IBM1 The tension between different models causes discontinuity and leads to unprecedented alliances.
In a first phase, traditional media will try to explore new business models to evaluate their potential, to "renew" their brand and to exploit the buzz of the moment (e.g. News Corp and MySpace). ibm2 Subsequently, traditional media companies will extend their boundaries both towards new professional content distribution channels (trying to make large volume content licensing agreements) and towards closed communities in order to increase the loyalty of their customers. ibm3 Ultimately, according to IBM, traditional media in 2010 will still have a big advantage over new open content production platforms.
IBM estimates future annual revenues of $240 billion New Platform aggregation : These India Mobile Number Data are platforms, like YouTube, that benefit from user-generated content. Expected annual revenues by 2010 of $50 billion Content hyper-syndacation : a business model in which content produced by professionals is made available to everyone ( BBC iPlayer is mentioned , but the new experiment by La7.it is interesting ). An area yet to be discovered, which is estimated to produce only $25 billion in annual revenue. IBM1 The tension between different models causes discontinuity and leads to unprecedented alliances.
In a first phase, traditional media will try to explore new business models to evaluate their potential, to "renew" their brand and to exploit the buzz of the moment (e.g. News Corp and MySpace). ibm2 Subsequently, traditional media companies will extend their boundaries both towards new professional content distribution channels (trying to make large volume content licensing agreements) and towards closed communities in order to increase the loyalty of their customers. ibm3 Ultimately, according to IBM, traditional media in 2010 will still have a big advantage over new open content production platforms.